Derived from Hindi, "Nona" signifies beauty—an ethos deeply embedded in every creation. 

At NONA, we believe that true elegance lies in the perfect balance of modernity and craftsmanship. 

Our designs seamlessly blend the timeless beauty of Indian embroidery with contemporary silhouettes, creating versatile pieces that embraces the aspirations of the modern woman.

Each NONA piece is more than just clothing—it’s a statement of confidence, authenticity, and ease. Designed for the woman who is unapologetically herself.

Our commitment to craftsmanship and sustainability runs deep. We partner exclusively with Indian artisans and supporting their communities. Every garment is a labor of love, crafted through mindful design and small-batch production to minimize waste.

Founded by Nitika Goyal, a Mathematics Honours graduate who began her entrepreneurial journey at the age of 46, NONA is a reflection of her personal evolution and passion for artisanal fashion. With an eye for detail and a deep appreciation for craftsmanship, Nitika set out to create a label that reimagines embroidery for the modern woman-luxurious yet easy, rooted yet refreshing. Her journey is a testament to the power of reinvention, proving that it's never too late to follow your creative calling.

For the muse within.

Collection note-

Our debut collection, Lehr, is inspired by the fluidity and ornamental beauty of William Morris motifs, paying tribute to seamless transitions in life and style. It brings together intricate embroideries, thoughtful compositions, and a harmonious interplay of structure and softness.

A piece of wearable art—At NONA, we invite you to drape yourself in confidence, wear art, and live beautifully. Lehr, our debut collection, is a tribute to seamless transitions in life and style. Inspired by the fluidity and ornamental beauty of William Morris motifs, it brings together intricate embroideries, thoughtful compositions, and a harmonious interplay of structure and softness.